#BusinessClinic: Product Ideation (2)

We discussed here about the Push Strategy, it's manifestation and effects on business in the long run.
If you missed it check previous posts.

We conclude on the product ideation series of what informs your decision of a products to create.

To Pull is to drag or extract. I think extract sounds better.

It's the opposite of the push strategy.

You have the idea of creating an App that enables employee order for lunch from their favourite restaurant, delivered to the workplace. But before creating the app you set out to know if people are in need of what your products have to offer and if they will be willing to pay at a cost for it.

You see the difference!

For a Pull Strategy to go through there has to be a DEMAND FOR and WILLINGNESS TO pay for the product.

Pull Strategy is built on people's needs. Information that contributes to your product creation are vital data from the market who will use the products and not just hypothetical.
Useful information is gotten from the people to create a problem-solving tool.

Pull strategy is the demand for dominion.
Implementing the Pull strategy makes sure you already have an idea of what your market looks like and your customer avatar.
It means the birth of your product is by popular demand.

Sadly, most entrepreneurs take a Push Strategy in-lieu of a Pull Strategy.

Is your business a result of a Pull or Push Strategy?

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