#BusinessClinic: Disrupt Your Market



Every entrepreneur comes with the desire to disrupt the business space with their product or service.

Take a moments to ponder on the word "disruption" is it really a word in its true verb state or another buzzword going round.

According to the Merriam-Webster Dictionary
Disruption is to cause (something) to be unable to continue in the normal way: to interrupt the normal progress or activity of (something).

Therefore, disruption is changing the normal course of a thing.

Businesses take different stand in trying to disrupt a market.

In disrupting a market first, you have to love your customers and not your product or service. The customers should be ahead of your products in the perking order.

It is about satisfying the needs of your customers more than others can or will.

Disruption is likely to start by satisfying the less demanding customers or creating a market where no one existed before.

This is moving your business from a "Red Ocean" to a "Blue Ocean"

If you are able to anticipate customers future needs and meet them you would experience incredible growth.

Three questions to answer that will enable you disrupt a market space: The answers will lead you to disrupting your space.
1) What to produce?
2) How to produce?
3) Whom to produce to?

To disrupt a market, just look to answer the last two questions; if you can disrupt the last two questions then you will successfully cause a massive swing in the market to your favour.
Netflix, Telsa Motors and Apple all fit the disruptive model.

In disrupting your market, certain things should be put in place as it pertains to your product or service.

It should be;
1) Easy to identify
2) Unique and
3) Have a consistent branding.

Additional tip: Offer premium for freemium.

Lastly, creating a product won't take you thus far but falling in love with your customers and creating a community. A combination of online and offline loyalist.

Hope this helps in rethinking your disruptive strategy.


Ubong, UDOH.

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